Now if you thought emails were all you needed, you’re incorrect. Additionally, you need to get specific messages out to individuals who AREN’T your patients. What’s the best way to do that? We decided on Facebook Ads for specific treatment options.
Overall we focused on skin and nail treatment options since many patients want to quickly treat these issues. Here are some specifics:
- Ingrown Toenails
- 23 new patients
- 23 existing patients
- Cost: $482.70
- Average Cost per result: $0.39
- Impressions (times ads were on screen): 50,954
- Plantar Warts Treatment
- 8 Plantar Wart Patients (Swift) – existing
- Cost: $482.91
- Average Cost per result: $0.60
- Impressions (times ads were on screen): 60,992
Our goal was to bring awareness to the new Plantar Warts Treatment Option (Swift) while also creating a fast sales funnel for ingrown toenails. The thought process?
Swift Technology is a new treatment therapy for treating warts in a high-quality fashion, and not many individuals know about it, so we wanted to get the word out. Facebook is great for that as it gives both a clear message as well as an interactive image and button. This helps educate everyone on a new technology, helping individuals make better and faster decisions. Additionally, the Midwest Podiatry Centers brand grows!
For ingrown toenails, they often turn painful – so painful that many want immediate treatment! So many will just immediately call the practice. So, it’s easy to get people’s attention from even just a branding standpoint, making the ingrown toenail campaign a very successful and profitable venture!