INTELLIGENT EMAIL MARKETING SOLUTIONS FOR YOUR PRACTICE
So, why email marketing? Isn’t that kind of out of date?
Any doctor who wants to grow his or her practice—or at least simply maintain their present levels—must get noticed in order to attract new patients.
Here’s the deal, though:
Getting noticed in our age of constant distraction is not easy. And once you are noticed, how on earth do you stay noticed?
Content marketing is certainly vital. You need to inform, educate, and sometimes even entertain your target audience. But that’s only part of forming a solid, lasting relationship with your patients.
What helps draw patients in and strengthen that bond? You got it: email marketing.
(But We Aren’t Saying It Comes Easily)
So let’s take a moment right now and talk about your potential ROI.
With the nature of email being what it is, you can send messages to many patients (and potential patients) concurrently.
Are ALL those people going to stop what they’re doing and contact your office? Well, no. But you don’t need all of them to do that. If you generate enough interest from even a couple people, your office sees a nice profit.
Of course, for this to happen, your email marketing plan needs constant attention and periodic fine-tuning. (And you really don’t want the wrong emails going to the wrong patients, either!)
Beyond creating a system and collecting/analyzing data, you need a bit more:
Clever subject lines. A timely email can be super effective, especially when using clever—and appropriate—subject lines to increase open rates. There are several key criteria we follow when creating emails for you that are proven to work.
Interesting, engaging content. Providing a learning experience can lead to exceptional ROI. When people are presented with new and useful information, it is proven to result in a 32% increase in purchases. Done correctly, this is an invaluable technique you can use to grow your practice.
Visually appealing graphics. Looks matter. Even if your email is filled to the brim with the best possible information, no one’s going to read it if it doesn’t look good. (And we make your emails look better than good!)
EMAIL MARKETING SERVICES FROM VMD SERVICES
You could certainly take the time to learn the finer points of email marketing, create a system that will drive results, capture and track metrics to ensure everything is working, and write powerful, engaging content that leads to patients in the waiting room—all while treating patients and making sure your practice is running smoothly.
Contact VMD Services and have us do it for you.
In the same way that your patients are much better off when seeking your medical expertise, your practice stands to benefit when you seek our marketing expertise.
Start building better relationships with patients by contacting us today. Either give us a call or take a moment to fill out our short form and let’s work together to make your practice everything you want it to be!