HEALTHCARE SEO SERVICES
We could build you the very best website in the world, but it won’t matter if patients aren’t finding it online.
That sentiment highlights the importance of following best current SEO practices (both local and organic).
We place emphasis on “best current” because too many people think the way to improve a website’s performance in search engine results pages (SERPs) is to stuff keywords, use white text on white background, or create bogus pages for linking purposes.
Those tactics worked in the late-90’s, but times have changed. Now, doing such things—called “black hat” SEO—will actually get your website penalized!
Our VMD Services team stays current in SEO practices that are proven to work—and we can implement them for you, so patients can actually find your website when searching.
Getting Found Online Leads to More New Patients
While a website can get your name and presence out into the world, its success largely depends on whether or not patients can find you.
That means having your pages show up in results and listings as the answer they are seeking to their problems.
Search engines like Google have criteria they use to rank pages in their search results. This is also true for local listings that show up in searches—think of the maps and listings that are often displayed up on the top or side of a search.
Approaching your strategy in a way that appeals best to these criteria is what Search Engine Optimization (SEO) is all about.
There are two fields we work with in SEO: organic and local.
What’s the Difference Between Local and Organic SEO?
Organic search results are the “standard” links you see on a results page, outside of the maps and ads.
These rankings are based on multiple factors but boil down to having a reliable website that fulfills patient needs.
A decade ago, you might have been able to get away with having a ton of keywords stuffed throughout your website. But search ranking algorithms have evolved since then, becoming more user-based in nature.
At the same time, local SEO influences your showing in listings, directories, and maps.
There are a lot of places where your information can appear, and the goals are to be widespread, accurate, and consistent.
Your practice name, address, phone number, and hours are crucial elements to your local presence. An incorrect listing may make a prospective patient unable to reach you, or have you marked as closed during a time you are open.
The more consistent this information is across the Internet, the stronger and more reliable Google will perceive it to be, and rank it accordingly.
Since, as noted, there are many places your practice’s information appears, our Integrated Local Solutions platform is a great way to maintain consistency.
We feed content to online aggregators, which broadcast it out to multiple other sources. Simultaneously, sources of incorrect information are found and suppressed.
Additionally, your website content can help corroborate your local listings. Making sure your location(s) and hours are properly and correctly mentioned on your website adds to the collective weight and influence of your listings.
How Does This Relate to Online Reviews?
Local listings, such as on Google, Yelp, RateMDs, and even Facebook, also gather points for reviews.
Ratings and consistency can influence rankings, so it is important to encourage positive reviews from happy patients while also responding to negative feedback in a constructive way.
Our Integrated Local Solutions platform can provide up-to-date notifications of new reviews across major listings, so responses can always be timely and appropriate.
Dominate Your Local Rankings with VMD Services!
A good SEO strategy not only relies on technical analysis and strategy, but engaging content creation as well.
With firm goals set, studies of keywords and competition, and writing tailored to your patients, VMD Services can set you on an upward path through search results and local listings.
Give us a call at (833) 823-3335 and let us start optimizing for you!