Podiatry SEO Services
You could have the most beautiful podiatry website in the world. But if patients can’t find it online, it wouldn’t matter.
That’s why search engine optimization, or SEO, is so critical! You probably already know that, but what you might not know is that SEO best practices have changed a lot over the years—and the tricks that used to work might actually be penalized by the current search algorithms.
Our VMD Services team stays current in SEO tactics that are proven to work—and we can implement them for you, so patients can actually find your website when searching.
SEO
Getting Found Online Leads to More New Patients
While a website can get your name and presence out into the world, its success largely depends on whether or not patients can find you.
Search engines like Google have criteria they use to rank pages in their search results. This is also true for local listings that show up in searches—think of the maps and listings that are often displayed up on the top or side of a search.
Approaching your strategy in a way that appeals best to these criteria is what SEO is all about.
What’s the Difference Between Local and Organic SEO?
Organic search results are the “standard” links you see on a search engine results page (SERP), outside of the maps and ads. These rankings are based on multiple factors but boil down to having a reliable website that fulfills patient needs.
Local SEO links your practice with geographical area and tells Google you want to be found by customers in the local area—obviously of great importance for a podiatrist! It includes optimizing “local listings” on third party sites such as Google My Business, and influences your showing in listings, directories, and maps.
There are a lot of places where your information can appear, and the goals are to be widespread, accurate, and consistent. The more consistent this information is across the Internet, the stronger and more reliable Google will perceive it to be, and the higher your practice will rank.
Since doing it all manually would take countless hours of your time, our Integrated Local Solutions platform is a great way to maintain consistency. We feed content to online aggregators, which broadcast it out to multiple other sources. Simultaneously, sources of incorrect information are found and suppressed.
SEO & Online Reviews
Local listings, such as on Google, Yelp, RateMDs, and even Facebook, also gather points for reviews.
Ratings and consistency can influence rankings, so it is important to encourage positive reviews from happy patients while also responding to negative feedback in a constructive way.
Our Integrated Local Solutions platform can provide up-to-date notifications of new reviews across major listings, so responses can always be timely and appropriate.
Dominate Your Local Rankings with VMD Services!
A good SEO strategy not only relies on technical analysis and strategy, but engaging content creation as well.
With firm goals set, studies of keywords and competition, and writing tailored to your patients, VMD Services can set you on an upward path through search results and local listings.
Give us a call at (833) 823-3335 and let us start optimizing for you!
