Get the Most Value from Your Online Ads
We know we’re not going terribly far out on a limb when we say this:It is incredibly frustrating to spend lots of money and resources on advertising that doesn’t work for you or your practice. Now, it’s understandable as to why you attempted to go down this road in the first place – you want people to know your practice provides the expert medical services they need. Unfortunately, casting a wide net and hoping it comes back full of fish (or potential patients) doesn’t work nearly as effectively as it used to. Sure, newspaper ads, radio commercials, and other forms of advertising might have worked once upon a time, but those days are long gone. Here’s the good news: They’ve been replaced by a more effective method, one that comes with an especially impressive ROI.
The Value of SearchEvery single day, there are over 5,760,000,000 individual searches performed on Google. From the time you started reading this post to right now—should be somewhere around 15 seconds if you read every word—there have been around 1 million searches on Google. The numbers are impressive, but let’s think about what is actually happening. You’re probably aware of the fact that Google isn’t a charity (even if they perform philanthropic works). Further, this internet search giant is one of the most valuable companies in the world.
Searches Every Hour
Searches Every Minute
Searches Every Second
Because information is valuable – and Google is stuffed to the gills with it.
See, it would be one thing if the company just enabled people to search for cat videos and political news sites (of all imaginable biases) and then called it a day.
They don’t do that, though.
Instead, Google is quite active. They track data, develop algorithms and try to create the best possible user experience (UX) possible so people keep coming back.