Podiatry Marketing Services
Marketing a podiatry practice is in some ways very similar
to marketing any other type of business.
You need a website with good SEO, social media presence, well-written content, catchy graphics, and the like. But in other ways, it’s very different. Providing foot care is not the same as selling watches or mixing cocktails. It’s a different kind of calling, and interaction with your “customers” is different.
The same marketing approach that would work for a restaurant, music venue, or retailer might not be the right choice for someone working in healthcare. It’s also different in the sense that most podiatrists and other physicians never really set out to be “entrepreneurs” in the same way as somebody who opened a restaurant or designed a product.
Most podiatrists got in the “business” primarily to help people. Sure, you want to make a good living and be financially successful.
Their training—past and ongoing—is primarily in medicine. And with all the regulations and red tape that must be observed behind the scenes in any medical practice, who has time to be a marketer, too?
That’s where we come in.
VMD Services is a full-service digital marketing agency with years of experience working specifically with podiatrists throughout the U.S. and Canada.
We understand the unique needs and demands of this challenging industry, and can help you navigate it with effective digital marketing that fills your waiting room with exactly the kind of patients you want to see.
Our clients include small-town solo practitioners as well as big-city practices with multiple offices and associates—and everything in between.
Whether you’re looking to build a multi-million dollar practice or just attract enough new patients to fill your calendar and enjoy some financial stability, we can help.
We build stunning, functional, and effective websites for podiatry practices of all sizes. All our designs are custom built—no templates!—with original, search engine optimized content and consistent branding. It’ll look great on both desktop and mobile, and can integrate with scheduling calendars, patient portals, and more.
An awesome website won’t do you much good if your patients can’t find it when they search! Our SEO services are geared toward getting you to the top of the search rankings and staying there. That includes regular analytics tracking, keyword research, managing third-party listings (Google, Yelp, RateMDs, etc.) for your practice and physicians, and encouraging positive patient reviews—among other things.
Online reviews, practice and physician mentions, online feedback—these are all elements that we help account for with reputation management. We can help place your practice’s reputation in the best light possible!
Are you getting your name out in the social online spaces that your patients inhabit? Our social media experts will help you identify which platforms to support, develop sharable and promotable content, and engage with your followers to build trusting relationships with your patients.
Your patient list is arguably your most important marketing tool—a list of people who already know and support you. It’s an opportunity you can’t afford to miss! We help you use your database to stay in your patients’ minds and provide them with relevant, valuable content—including recall reminders for diabetic or orthotics patients, feedback forms and review requests,
new patient welcomes, and even birthday congratulations!
Need help designing an effective logo, choosing official colors, or just plain building a “brand” that your patients learn to recognize, identify, and trust? We’re happy to give you a “digital makeover” so your practice’s visual personality is something you can be proud of.
Video is one of the most engaging formats for information—and when done right, it can provide significant value to patients, drive search traffic, and get shared on social media. Our team can help you pick topics, script and storyboard, and either shoot the footage or edit the footage you provide.
TV, radio and billboards are so last-decade. Instead of expensive spray and pray strategies, we help you take advantage of digital platforms like pay-per-click Google AdWords (you don’t pay unless someone actually clicks your ad and goes to your site), and the sophisticated demographic targeting tools of Facebook ads.
In the digital age, you can no longer rely on word of mouth or traditional
advertising to grow your practice.
Like it or not, more and more patients are making their medical decisions online—and you need to be there with effective marketing that meets their expectations and needs.
But you don’t have to do it alone. While you continue to focus on providing the highest quality podiatric care to your patients, we’ll focus on bringing them to your door.
To get started, fill out our contact form, or give us a call today at 833-823-3335.