Custom Podiatry Marketing Services
You want to grow your practice—but how exactly are you going to do that? By using digital marketing practices and techniques that are proven to work, of course!
No matter your practice goals, our expert team of skilled marketing professionals knows what it takes to help you achieve them. We do the work for you—which is important because you’ll need your time for seeing all your new patients!
Reach New Patients:
Online Ads & Content Marketing
Here’s the problem with using traditional ads: they’re broadcasted to everyone—including many people who aren’t even remotely interested in the product or service being advertised. That means a lot of your money is wasted!
Online ads, though, are proven to generate results. The incredible ROI they produce happens because ads only appear when someone searches for relevant keywords. On top of that, there is significantly greater control over who sees your ads.
Better yet: with pay-per-click (PPC) advertising, you only pay when someone clicks the ad. That’s important because someone taking the effort to click on your ad is WAY more likely to become a new patient!
Of course, bringing people to your website through your custom ad campaign is just a first step. Once on your site, you need interesting, useful, and persuasive content to convert them to actual patients.
There is one more important factor for your content—it also must be unique! Google frowns heavily upon duplicated content. And besides, you want your contact to reflect your practice, your specialties, and your community—not just the same generic copy available in a million other places online.
Fill Your Waiting Room:
Web Design & SEO
Whether you realize it or not, you have a remarkably simple diagnostic tool for the health of your medical practice: your waiting room!
If you look out and only see empty chairs, you’ve got a problem.
Fortunately, it’s one we help doctors like you solve every day, by designing and building custom websites that are:
- Visually appealing
- Full of valuable, unique content
- Easy for site visitors to use and navigate (on mobile devices as well as desktop)
- Created to rank highly in search engine results
We care about your goals and take pride in our work—which means we choose to design and build custom sites that function exceptionally well (on ALL platforms!) and have striking visual elements that are consistent with your practice’s brand.
Of course, we could build you the finest website in the world, but it only matters if people find it online.
The good news is our team keeps up with best current search engine optimization (SEO) practices—all so your website is found by those in your community who need professional foot care.
Make sure you have an amazing, custom website that is being found by your ideal patients. Choose VMD Services to design and optimize your website—and get ready for the full waiting room you want to see!
Make Your Brand Memorable:
Visual Branding & Video Marketing
Most doctors don’t realize their practice has a brand. That’s a huge problem because it’s hard to control your branding if you aren’t aware you have one!
People do business (and seek medical care) from brands they like, trust, and find to be credible. Effective branding—including logo design, colors, and all other aspects of your practice’s visual identity—is memorable, professional, and helps to establish that recognition and trust between practice and patient.
We also establish and promote your brand through video marketing. In this case, we’ll let the numbers speak for themselves:
- Marketing emails featuring videos have insane conversion rates of almost 50%
- 70% of sites in the top-100 for virtually any keywords have videos
- Potential customers who watch videos are 85% MORE LIKELY TO TAKE ACTION than those who don’t—and this includes patients making appointments!
Now that you know more about visual branding and video marketing—and their importance for your practice—take the next step and have VMD Services make your brand memorable!
Stay Connected with Patients:
Email & Social Media Marketing
It’s much cheaper (and more profitable in the long run) to retain an existing patient than to recruit new ones. But if you want patients to remember you fondly and consider you for future needs, you need to stay connected.
The good news is that a couple of tools can help you achieve those objectives. Two in particular are email and social media.
When done correctly, email marketing enables you to establish and nurture connections by providing your intended audience with valuable content.
Making sure you deliver the right message to the right audience is crucial—which is why we offer custom campaign development. And you can use this service to connect and stay connected in highly effective ways.
Social media is another important avenue. There are literally billions of social media users, your practice needs to be present and active on various platforms if you want to remain competitive.
But beyond the sheer volume of potential connections, something else you could be missing out on are platforms to “humanize” your practice. That’s important because humans best relate to and connect with fellow humans. And those connections inspire loyalty and referrals—both of which you likely want for your practice.
Get connected and stay connected to your patients with email and social media marketing from VMD Services!
