Premier Podiatry & Orthopedics
Increasing leads to your practice is one thing. Increasing them enough that you need to hire a new associate to help? That’s VMD.
When Premier Podiatry & Orthopedics came to us for help receiving more local attention, our strategy focused on hitting two major points:
- Location-focused Advertising
- Online Reputation Building
Supercharging Google Ads
There are plenty of communities around Premier Podiatry & Orthopedics to draw more leads from. By increasing ad spending and focusing on particular areas with customized ad landing pages, we amplified leads without greatly increasing the cost per conversion.
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Sacramento: 650 conversions
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Roseville: 219 conversions
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Citrus Heights: 145 conversions
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Folson: 94 conversions
The Power of Positive Feedback
The staff at Premier Podiatry & Orthopedics are keenly aware that a consistent stream of favorable online reviews builds a reputation that gets noticed.
Providing reliably great service has never been an issue there. The tricky part was getting those happy patients to put their ratings and praise online. But leading patients to leave reviews is not as easy as one might expect.
The Premier Podiatry & Orthopedics staff had a firm focus on building reviews. What they didn’t have on their own, however, was the ability to provide patients a gentle push outside of the practice, or to keep track of who has been asked for reviews and which have come in.
That’s where we stepped in to help with our convenient review platform and regular updates on their progress!
We first trained staff on our easy-to-use system, which provides:
- Simple ways to quickly reach out to patients via email or text at any time.
- A dashboard to keep track of recent reviews and promptly respond to them (which you should do every time).
- A method to monitor previously dispatched requests, preventing the unnecessary inconvenience of repeatedly contacting your patients.
We also sent the office weekly recaps of how many review requests they sent via email and text messages, as well as how many online reviews they received. The office rewarded staff by giving out prizes for every 15 reviews received in a month. They took the data we sent them to heart and really put their effort into receiving honest feedback from patients consistently.
Have those efforts borne fruit? They sure have!
INDUSTRY
Podiatry, orthopedics
COMPANY
Premier Podiatry & Orthopedics
SERVICES
ACCOMPLISHED PROGRESSION
Sacramento: 650 conversions (+195%)
Roseville: 219 conversions (+72%)
Citrus Heights: 145 conversions (+126%)
Folsom: 94 conversions (+88%)
Getting Extra Help
The increased activity from ads and online reviews didn’t just require that the practice adds on a new associate – they needed some extra help accommodating incoming leads as well!
We were happy to provide them our chatbot service to help patients reach out to their offices via text messages. This provides potential patients another outlet to communicate, not only tying up the phone lines a little less but offering people who prefer not to use the phone a convenient method of making contact.
Thanks in part to the chatbot, user engagement has increased on the website. This increase in engagement has also helped decrease the website’s bounce rate by more than 11% (79.14% to 68.03%), strengthening it among Google and other search engines.
Our chatbot also provides an avenue for the office to easily send appointment reminders, which has decreased the no-show rate in the offices.
Are You Looking for More Leads?
We’ll provide the tools and strategies to see results and help your staff make the most of their time and energy. Our services can not only amplify your ability to attract new patients but work with them more effectively as well.
Ready to Get Started?
Choose VMD Services and have our talented and experienced marketing pros handle everything for you.