Podiatry Marketing Blog
Best Practices for Telemedicine Calls
Telemedicine is a useful tool for practices – and especially at this time. Of course, even after the COVID-19 pandemic subsides, the convenience it affords will still help you retain current patients and bring in new ones.
The ways you use telemedicine at your practice – such as follow-up...
Integrating Telemedicine into Your Practice
When times change, what humans do – and how we do things – needs to change as well.
As a doctor, you undoubtedly understand that concept. After all, the treatment plans you create for your patients are in response to changes in their health, right?
And now that we’re...
10 ESSENTIAL Podiatry Marketing Pointers (During a Pandemic)
With the COVID-19 pandemic, we are all living in unprecedented times. No one in our country can remember going through anything quite like this.
On top of that, so much is changing on a frequent basis. Even now, as we’re writing this, it’s strange to think about how different...
How to Create the Perfect Strategy for Your Perfect Patient
Here’s a question we’d like you to answer:
Are you seeing the kinds of patients that:
A) Make you the most money?
B) Are the most effective use of your time?
C) You enjoy seeing?
These are what we consider to be your perfect...
Why Transparency Is Important to a Podiatry Practice Owner
Transparency is a very popular topic nowadays. And for good reason. Society has been molded to “trust but verify” the days of a “gentleman’s handshake” and taking someone's word for it has faded quickly.
In this modern world, we obviously have technology and tools that allow us to share information so much...
Guaranteed Transparency – Courtesy of VMD Services’ Success Studio!
There are not many times in life that you hear of something being guaranteed – and when you do, it’s typically a sales scheme that piques your interest, promises you the world, then leaves you broken-hearted and with buyer’s remorse.
Raise your hand if this applies to you!
(Well, we may not...
The 5 Most Important Metrics for Podiatrists to Track
Many podiatrists out there—perhaps you’re one of them yourself—wear two distinct hats:
Doctor and business owner.
As you know, this is not always an easy balance.
Unfortunately, there isn’t a turnkey resource for you because preparation for these two roles is wildly different. When you enroll at a top business school like...
Why Transparency Matters for Your Practice
Transparency essentially comes down to being clear and honest with patients, so it probably wouldn’t surprise anyone to hear that transparency leads patients to trust their doctors even more.
However, without a clear idea of what transparency means, how it improves performance, and the ways podiatry practices can be transparent (or fail...
Planning Your Digital Podiatry Marketing for Next Year
Does your podiatry practice really need a digital marketing plan? Of course it does!
After all, you need digital marketing to:
- Attract, convince, and convert potential patients into actual patients.
- Plan all the strategies and actions to reach your target patients.
- Segment your marketing campaigns to provide value in every stage.
Here’s...
