MEDICAL Marketing Blog

Why Transparency Matters for Your Practice

Transparency essentially comes down to being clear and honest with patients, so it probably wouldn’t surprise anyone to hear that transparency leads patients to trust their doctors even more.

However, without a clear idea of what transparency means, how it improves performance, and the ways podiatry practices can be transparent (or fail...

Do Your Online Ads Even Work?

The amount of data that can be pulled and analyzed nowadays is absolutely staggering. Perhaps as a symptom of this condition, it can be difficult for podiatry practices to accurately tell how well their online ads are performing.

Here’s the thing about that:

No matter if you’re a private practice just getting...

How Marketing Helps You Achieve Your Practice Goals

As a podiatrist, you obviously treat individuals who are suffering from foot and ankle pain, right? Less obvious—to the point that many podiatrists forget this—is the fact you’re also a businessperson.

When you run your podiatry practice, you need to think like a business owner.

Well, at least if you want your...

9 Tips to Make Your Marketing More Engaging

Want to waste your time?

Try creating marketing content purely for the sake of just doing it and—even better—make sure you start without having any plan at all.

That’s a surefire way to waste time!

But you’re a smart medical professional who knows that time is a precious resource. Further, you understand...

4 Tactics to BOOST Your Podiatry Marketing During the Holidays

It’s not hard to find examples of things that most people have strong feelings for or against. No one in the U.S. needs to look much farther than our current state of politics—which is something we are NOT getting into!

So let’s go with a considerably less controversial source of polarization:


4 Ways to Reach Your Perfect Patient

Here's a basic truth about digital marketing:

We can build your podiatry practice the best possible website—one that is easily found in online searches, properly branded with visual appeal, and has an optimal user experience (UX)—but it won’t matter unless you are able to connect with your target market.

That’s important to...

53 ACTIONABLE Tips for Your Podiatry Marketing Strategy

If you’re looking for tips on how to market your medical practice effectively, the odds are pretty good that you already know how important this is for your success.

In the event you don’t fall into that camp, here’s something to think about:

Digital marketing includes all the best current practices for...

Ultimate Medical Marketing Strategy [Complete Guide]

We are going to start by breaking down the reasons why you need to have a marketing strategy. As we do, you’ll develop a better understanding of marketing strategy than you probably ever expected to have—and this newfound knowledge will be instrumental in helping you make your practice everything you want it...

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