Web Design for Your Medical Practice
Does your medical practice need a new website?(If you have to ask, the answer is probably yes.) Having said that, there’s quite a big difference between knowing that you need something and knowing how to do it. You know your site needs to look appealing and provide valuable information. But that alone isn’t necessarily going to guarantee a line of patients outside your door. There’s a lot more to great web design than a pretty homepage and spiffy animations. Trust us—we’ve built plenty of medical practice websites, and seen many (built by others, of course) that might have looked great, but just plain didn’t work.
Average # of Weeks to Launch a Website
Average Server Uptime
Great Web Design Starts with StrategySome web developers promise you a website in a matter of days. Buy your domain, pick your template, drop in some copy for the homepage, and you’re off to the races. They might even throw in a “patient library” of pre-written canned content about bunions, ingrown toenails, and other conditions. Could you do that? Sure, you could. If you’re not all that concerned about getting more patients, that is. However, if you really want a great website that actually works, you’re going to have to be a little more intentional about planning and strategizing than “pick your template.” Before we start to build your website (and we will build it, from the ground up), there’s a lot of things we need to take into account. For example:
What are your logo and colors? (We can help you develop these if you don’t have any or you need a refresh.)
The target conditions you treat and services you provide.
What areas of the practice do you really want to grow? What do you specialize in? What separates you from your competition?
The demographics of your area, and your target patients
Do you deal with mostly an elderly community, or young and active families? Are you happy with your current patient demographics, or are you trying to target a specific type of patient?
Your current marketing efforts and internal systems
Your website can be built to integrate with existing (or new) database marketing efforts, online scheduling calendars, or even include a portal where patients can pay their bills, access their medical records, refill prescriptions, etc. Which of these systems do you currently have in place? Which would you like?