Exceptional Marketing for a Successful Podiatry Practice
Digital marketing strategies that drive patients to your practice.
Proven Podiatry Marketing Strategies
As a podiatrist, getting your name out there, attracting patients, and making connections with referring specialists is hard work—especially if you’re just starting out.
That’s why digital marketing (and doing it well) is so critical. Key tools including website design, email and social media marketing can increase traffic to your website and, in turn, increase the number of patients you see in your office.
Give Your Website an Overhaul
When was the last time you really looked at your website? Have you pulled it up on your phone? Do it now!
Go through your website with a critical eye and ask yourself, “Self, would I stay on this site and read more?” If that answer is no, then you have work to do.
Your website is how patients find and learn about you today. Without a mobile-friendly website that meets SEO best practices and is appealing to your “perfect patients,” is mobile-friendly and appealing to patients, you won’t get to the top of the search results, and your marketing efforts will fall flat.
Identify Your Perfect Patients
If you want to increase your revenue without increasing your workload, you have to determine which patients provide the most value for the time you spend with them. These patients, along with the patients you genuinely enjoy working with, are your “perfect patients.” Once you know who they are, you can start to focus your marketing efforts.
No, we’re not asking you to turn down patients who seek you out for other services you provide. It’s about increasing the proportion of patients that provide the greatest ROI and personal fulfillment.
Guide Patients to your Office Using Online Ads
Every day, people are searching online for answers to their foot or ankle problems—answers that you can provide. That’s where ads come in!
You can target your specific audience and have your online ads show up at the top of search results when highly-search keywords (like “heel pain”) are used. When people click the ad, they jump to your website, find the answers they’re looking for—and for many of them, schedule an appointment.
The more targeted the ads, and the higher the quality of your content, the greater percentage of those visitors will ultimately walk through your door.
Build Relationships with Patients via Email and Social Media
Retaining an existing patient is a lot cheaper than gaining a new one—which is huge for your ROI. But not all patients require regular check-ups after their initial problem is fixed. How do you keep them in the fold?
Keep in touch and tell them what you have to offer! For example, if a young patient comes in for wart treatments, you can add them to an email list that provides them with information on sports injuries and heel pain. This reminds your patients that you are there for them for many footcare needs, not just the one they have seen you for.
Social media is another effective way to get your brand out there. You want patients to know what type of atmosphere they can expect when they come to your office. Whether you conduct your practice in a serious, professional manner, or you tend to be more laid-back in your approach, your social media accounts should reflect it!
Your posts can advertise your services, but they can also show your patients who you are. People crave this kind of information, so they have an idea of what to expect before they come in for a visit.
Dr. Craig Thomajan
June 27, 2018
When I signed on with VMD Services I continued to handle some of my marketing tasks. Our practice had followed the methods recommended and we were seeing growth. However, the part I was handling wasn’t. I was too busy with caring for my patients that I didn’t have the time to focus on my local listings. The team at VMD had proved themselves and I signed on for full services. Over the years I have seen consistent growth. They stepped in and kept pushing and growing my marketing stats. They’re the experts on digital marketing and keep up to date with the latest trends and requirements. From updating my homepage so mobile load speed sees huge improvement to updating content to new standards, they’re the team I count on to achieve greater success and work with me to reach my goals. Considering the great results I’ve experienced, I’d highly recommend them.
We’re the Marketing Agency for You!
If you need someone to shoulder the burden of managing your online marketing, look no further! Our podiatry marketing experts create the perfect plan for you, then execute it and keep you informed of its progress along the way. This gives you the freedom to run your practice and be the doctor you want to be without having to learn how to be a digital marketer as well. Let us help you bring in more patients and grow your practice!
Let Us Help You Grow Your Business
Reach out today to start driving traffic to your website and to your business.