Logo Design

A Strong Logo is Unforgettable

Two golden arches. A bite of fruit. A swooshing checkmark. We don’t even have to say the names of the companies. You knew.

But massive corporations aren’t the only businesses that need an effective logo. Whether you’re part of a larger podiatry or medical group, or even a solo practitioner, a distinctive visual emblem can make a huge difference.

Why Do I Need a Logo?

A great logo gives you a leg up on the competition.


A Solid First Impression.

A great logo catches the eye immediately. It engages and entices. It gives your practice instant credibility right from the start, before a prospective patient has even met you. Psychologically speaking, “Your Name, DPM” on a blank background just doesn’t have the same effect.

Building Trust.

Beyond the first impression, a great logo is a sign of your professionalism. It shows that you know what you’re doing and that you care about doing good work. On the flipside, if you don’t have a logo—or have a poor one—potential patients may question your competence in other areas. Is that fair? No, it isn’t. But it’s the truth.

Establish Your Brand.

What makes you different from your competitors? What do you want patients to be most impressed by? Is it your bedside manner? Your advanced training and technology? Your down-to-earth approach? Your accessibility? Your logo can communicate and reinforce these values to your patients. And you can put it everywhere—signage, advertisements, e-mails, etc.—to increase your visibility.

How We Design a Great Logo for Your Practice

It’s one thing to say you need a great logo for your practice. It’s quite another to actually make one. While many
of the best logos are strikingly simple, designing the perfect one for you is a lot more complicated. A great logo is:


Something simple (not overdesigned),
yet still bold and unique. It sticks in the mind and is easy to remember. It sets you apart from the rest of the pack.


You’re going to be using your logo everywhere—on your website, on printed materials, on e-mail, etc. It needs to look great and show up clearly no matter the size, the medium, or even in black and white (or negative against a dark background).


(Or as close to it as possible.)

Certainly, your logo should look fresh and contemporary. But you also want to be sure it won’t look dated in just a few years. You want your new look to last as long as possible.


This gets at the heart of your branding. Your logo needs to reflect your values and your personality as a practice. It doesn’t have to be self-explanatory (in other words, it doesn’t need to have a foot if you don’t want it to!), but it does have to “feel” right for who you are.

The VMD Services team works hard to ensure you get a great logo—and have a great experience getting there.

Before the design process begins, we’ll get to know you and your practice in depth. We’ll talk about your current branding, favorite colors, and design preferences. We’ll get at what you really want your logo to say to your patients. And then, we’ll present you with multiple design choices that you can select, adjust, and customize until it’s just right.

We’ve helped dozens of practices update their look, from a new logo to a full-on rebranding and graphic design overhaul. We can help you too.

Interested? Let’s get in touch.



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(888) 719-6875

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