How do you convince patients to choose you for their foot care—and not someone else?
That’s the million-dollar question—sometimes literally so—that all podiatrists have to answer if they want to be recognized as the best and most trusted foot care provider in their area. How you answer it could make the difference between dominating your market and just barely scraping by.
Because competition is fierce. You’re competing for patients not only against the other podiatry clinics around
It’s a tall order, to be sure. But not an impossible one. And if you’re at square one, one of the best ways to start tackling it is with a competitive analysis.
There’s a reason it’s called a competitive analysis and not a competitor analysis. While sizing up the competition is an important part of the process, the first and most important step is the self-analysis.
When we perform a competitive analysis, we make a deep dive through every aspect of your existing digital marketing efforts. For example:
Does it look great on desktop and mobile? Is it fast, clean, and easy to navigate? Has the on-page SEO been optimized? Are visitors engaging with the content? Is it built to drive conversions—submitted appointment request forms and phone calls to your office?
Do you have a strong and memorable logo and a consistent style with your marketing? Does your branding make the right first impression for the patients you actually want to see?
Your Presence On Local Search
Do all your offices and doctors have accurate, up-to-date, claimed listings on important citation sites like Google, Yelp, Healthgrades, and RateMDs? How are they ranking in search results? Are they gathering positive patient reviews?
Your Performance on Other Digital Platforms—If You’re Using Them at All
Which social media accounts do you use and how are they performing? Are you using your patient database to run optimized, automated e-mail campaigns? Do you have a solid review strategy? What about pay-per-click online advertising?
If this all sounds complicated, that’s because it is. But it’s also a necessary step. Without deep knowledge of where you stand today, you won’t be able to accurately assess how you stack up—and how you can make it to the front of the line.