Get Rid of Foot Pain and Get Back on Your Feet!

 
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Dr. Tejas Pandya is a Legacy client with VMD Services, and his practice—Capital District Podiatry—has offices in both Troy and Clifton Park, NY.

At his New York offices, Dr. Pandya provides comprehensive podiatric services, with a particular focus on diabetic foot care, heel pain, and laser treatments for fungal toenails.

The “before” picture wasn’t pretty…

Before signing with our agency in 2015, the Capital District Podiatry website was outdated and underperforming. A specific area proving to be rather problematic for even basic marketing efforts was the site’s poor performance in local search results.

Dr. Pandya’s Clifton Park office did not appear in local listings for any commonly searched keywords, and local search results for his Troy office were inconsistent—ranking well for some keywords, and not at all for others.

What this all meant was:

Capital District Podiatry was not being found by potential patients from the community who needed—and searched online for—the very services Dr. Pandya provides!

He had the answers for their foot problems and, sadly, they didn’t know it.

INDUSTRY

Podiatry

COMPANY

Capital District Podiatry

SERVICES

EMKT Fulfillment

Custom Graphics

SEO Management

Local SEO

Content

Broadcast Email Marketing

ACCOMPLISHED PROGRESSION

24%
Increase in Page Views

51%
Increase in Pages Per-Session

180%
Increase in Average Session Duration

38%
Conversion Rate Increase From Contact Form Submissions

Why couldn’t potential patients find him?

On the site itself, there did not appear to be a consistent and effective linking strategy. Service area pages were not being linked to from related content.

For a website to perform well in search engine ranking pages (SERPs), visitors should spend a reasonable amount of time on the site. This indicates to Google (and other search engine companies) that the website contains valuable information. Accordingly, strategic linking leads to optimal user experience (UX) and improved results in SERPs.

Some of the other site issues included:

  • No graphics or images on condition pages
  • Links redirecting to incorrect or irrelevant pages
  • Outdated material

We will acknowledge that, in spite of other issues, Dr. Pandya’s old website did show up fairly well on mobile devices.

 

So how was VMD Services able to help Dr. Pandya?

The first step in turning the ship around was an aggressive strategy of creating new content, and then carefully editing, linking, and posting it to the Capital District Podiatry website.

And when developing content, our team made sure pages contained relevant images and consistent graphic design elements.

Our goal in doing all of this work was to provide interesting and useful information to site visitors. In turn, this contributes to increased time spent on site and decreased bounce rate—both signs to search engine companies that a website should be ranked highly.

The initial results were good, but we took them to the next level:

We created a new, secure website for Dr. Pandya that incorporated heavy, consistently-branded design elements and is hyper-responsive for mobile devices.

From this new site, we saw:

  • 24% INCREASE IN PAGEVIEWS
  • 51% INCREASE IN PAGES PER-SESSION
  • 180% INCREASE IN AVERAGE SESSION DURATION

Those metrics all reflect how a website performs in areas that are important for search engine ranking, and we were pleased to see these results for our client.

Even better was this:

  • 38% CONVERSION RATE INCREASE FROM CONTACT FORM SUBMISSIONS

Sure, it’s undoubtedly awesome that more people are spending more time viewing more pages on Dr. Pandya’s new website we built for him—but this particular metric proves that all of this work has led to an increase in actual office visits for our client!

Why we do what we do:

Put simply, because it works.

%

Increase In Page Views

%

Increase In Page Per-Session

%

Increase In Average Session Duration

%

Conversion Rate Increase From Contact Form Submissions

“I can’t say enough about my experience with CP Solutions! They’ve definitely increased my business. The team is exceptional, easy to work with, and obviously know what they’re doing. I’m happy to have the opportunity to work with the best!” Dr. Lisa Learn

Let VMD Services help you achieve what every doctor wants: fuller waiting rooms, and more satisfied patients!

Hours

Weekdays

Mon - Fri | 8am - 5pm EST

weekends

Sat - Sun | Closed

Contact

Phone

833-823-3335

Fax

888-719-6875

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