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When a Cookie Cutter Website Just Won’t Cut It

Like so many other solo practitioners, Dr. Darren Elenburg had big plans for growth but kept getting held back by a mediocre website.

He had been in practice for more than ten years and had a sterling reputation in the community. But his online presence was substantially lacking—anchored by an outdated, template-based website with poor navigation, poor mobile functionality, and poor SEO optimization. As a result, inbound traffic was slow and user experience was poor. Traffic bounced, and contact forms went unfilled. The only thing that was growing was frustration!

But toward the end of 2017, it was time for a shakeup—in more ways than one.

Dr. Elenburg entered an affiliation agreement with a new medical group and made plans to move his office across town. These changes required a significant shift in digital marketing strategy, in order to minimize disruption and confusion for Dr. Elenburg’s regular patients—and his search rankings.

INDUSTRY

Podiatry

COMPANY

Foot & Ankle Center of Oklahoma

SERVICES

EMKT Fulfillment

Custom Graphics

SEO Management

Local SEO

Content

Broadcast Email Marketing

ACCOMPLISHED PROGRESSION

100+
Leads Per Month From Web

150%
Increase In New Site Visitors

166%
Increase In Total Site Traffic

#1
In Local Search For
Oklahoma City

The Solution

Focused work was required to update and optimize Dr. Elenburg’s local search listings. VMD Services also recommended strategic e-mail campaigns highlighting the move. And of course, he was well past due for a new, custom-built website that was easy to use (on desktop and mobile) and really showcased his talents as a doctor and surgeon.

Since launching in February of 2018, Dr. Elenburg’s new VMD-built website saw an immediate 166% boost in traffic over his old site. But it wasn’t the volume of traffic that was really exciting—it was the quality of traffic. Visitors were spending much more time engaging and interacting with his site content, and filling out appointment requests at a substantially higher rate—from barely a trickle to more than 100 per month.

At the same time, his local search listings didn’t just survive the location change—they thrived. Thanks to a focused optimization campaign from VMD Services, Dr. Elenburg shot up to the #1 spot in his market. This corresponded with a significant upswing in direct appointment calls to the office served through his Google listings. By July 2018, total insights from Dr. Elenburg’s Google listings had nearly tripled since late 2016.

Increased conversions through web and local SEO services are contributing thousands in revenue per month—not to mention fuller waiting rooms and more satisfied patients!

100+

Leads Per Month from Web

%

Increase In New Site Visitors

%

Increase In Total Site Traffic

No. 1

In Local Search for Oklahoma City

Increased conversions through web and local SEO services are now contributing thousands in revenue per month.

Dr. Elenburg’s website, once a weakness for his practice that limited his growth, is now his greatest strength. And that’s helping him achieve what every doctor wants: fuller waiting rooms, and more satisfied patients!

Hours

Weekdays

Mon - Fri | 8am - 5pm EST

weekends

Sat - Sun | Closed

Contact

Phone

833-823-3335

Fax

888-719-6875

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