One of the golden rules for writing stories is this:
Start on the day that everything changes.

When it comes to the story of how Jeffrie Leibovitz, DPM, managed to become an internet rock star, an author might start with the day he decided to trust his marketing to VMD Services.

Okay, “internet rock star” might be a little dramatic and over-the-top, but we are talking about THIS GUY.

And because we ARE talking about this guy, this case study has to be a bit different.

What you’ll see—from results like an 88.5% INCREASE IN TOTAL SEARCHES and 269.3% INCREASE IN TOTAL VIEWS (both comparing data from 9/2016-9/2017 to 9/2017-9/2018)—is that “different” can sometimes be quite effective.

The Man. The Myth. The Legend.

So who is this doctor and how has he been able to see increases like this?

  • 5% INCREASE IN CALLS TO HIS OFFICE (from his website, comparing 9/2016-9/2017 to 9/2017-9/2018)
  • 175% INCREASE IN UNIQUE PAGE VIEWS (from September 2016 to September 2018)
  • 586% INCREASE IN SITE USERS (from September 2016 to September 2018)
  • 53% INCREASE IN TOTAL ACTIONS (from his website, comparing 9/2016-9/2017 to 9/2017-9/2018)

Well, Dr. Jeffie Leibovitz is a solo practitioner in Indianapolis, and the remarkable results from his marketing exemplify what can happen when a doctor works with VMD Services.

INDUSTRY

Podiatry

COMPANY

Jeffrie C. Leibovitz, DPM

SERVICES

Website Development

SEO Management

Local SEO

Content

Social Media

Video

Broadcast Email Marketing

Google Ads

ACCOMPLISHED PROGRESSION

68.5%
Increase In Calls To Office

175%
Increase In Unique Page Views

586%
Increase In Site Users

53%
Increase In Total Actions

Branding Done Right

If you want to see branding done right—check out Dr. Leibovitz’s site. Better yet, follow him on Facebook.

(Even better, do both!)

Through both his web content and social media posts, you’ll quickly see that his personality comes through in a very significant way. This is especially true with his sense of humor.

Now, some might think humor from a medical practice isn’t a good thing, but the simple fact of the matter is this:

People stay longer on Dr. Leibovitz’s website, and his improved performance in local search results reflects this. In turn, this leads more website leads (0 the first nine months of 2016, 78 for 2017, and 147 in 2018) and more conversions (compared to last September, this year’s September conversions are up 184%).

Is a humorous approach going to work for every medical practice? Of course not—and this is why we customize content for every client. Your content should be as unique as your practice is.

Dr. Leibovitz’s results show how important that is, along with the importance of maintaining a consistent voice for your brand.

Don’t Tell This to Anyone!

So how do we achieve this consistency in voice and capture his personality?

At the risk of giving away one of our top secrets…we talk.

(Yep, it’s that simple.)

Basically, Dr. Leibovitz and his dedicated writer from our team have regularly scheduled calls wherein they discuss—amongst other things—content that is going to be written.

In doing so, we are able to hear Dr. Leibovitz’s voice and make sure it’s reflected in his content. Additionally, the two are able to bounce ideas off each other and strategize for blog post topics that are interesting, engaging, and quite creative.

 

On top of that, this regular communication has established a friendship—and our writer was very excited to meet his buddy in-person at the Top Practices’ Annual Marketing and Management Summit 2018.

Earlier, we said that Dr. Leibovitz’s outstanding success (I.e. 158% increase in Organic Search results and 123% growth in the number of phone calls from local listings, compared to the same time last year) is what can be seen “when a doctor works with VMD Services.” Hopefully, you can see the importance of that word “with.”

See, our team can certainly take complete hold of the reins and do all your marketing FOR you. We have experts who are highly experienced in all the areas of digital marketing—email, social media, website design, blogging, online ads, etc.

But it works so much better when we do it WITH you.

(Ask Dr. Leibovitz.)

We Can Do This for You Too!

%

Increase In Calls To Office

%

Increase In Unique Page Views

%

Increase In Site Users

%

Increase In Total Actions

Hours

Weekdays

Mon - Fri | 8am - 5pm EST

weekends

Sat - Sun | Closed

Contact

Phone

833-823-3335

Fax

888-719-6875

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