The Official Summit 2018 Recap

Hopefully this isn’t earthshattering news:

Every year since 2007, successful podiatrists travel from across the nation to learn, connect, energize, and grow through three days of insightful presentations, education workshops, and valuable networking opportunities—and this all happens at Top Practices’ Annual Marketing and Management Summit.

(Heretofore, we’ll just call it “Summit.”)

Our hope is that you’re already well-aware of Summit. After all, we want you to have every tool available, so you can achieve your practice goals.

Top Practices—an official VMD Services partner—offers an array of tools to help you market and manage your practice.

Of course, even better than being aware of Summit is attending this transformative event!

And if you’re one of the doctors who was at this year’s Summit, we further hope you had at least a little time to stop by our table and/or connect with one of the VMD Services team members who attended this year.

This is our awesome team.

Sure, we love any opportunity we have to meet you in-person, but our team also worked extremely hard in preparation for the event.

(That’s likely rather unsurprising for those who choose VMD to handle your marketing services and trust our team to give maximum effort so your practice can be everything you want it to be!)

There are several ways you might have benefited from our Summit preparation—and the most prominent of these were coming up with our special event drawings and offers. Speaking of which, we’d like to extend hearty congratulations to:

Dennis Teneboym – winner of one free month of services

Terence Bredeweg – winner of one free year of Ontraport

Melissa Lockwood – winner of one free edited video every month (for a year)

Tim Dailey – winner of a new, free website

Beyond the drawings, we also took the time to come up with a couple of offers, so you were still able to walk away with either $500 off your second month of services (for new clients) or a free edited and promoted video of up to 90 seconds (for clients who upgraded existing plans).

***SPOILER ALERT***

If you’re attending the AAPPM Fall Conference in Anaheim and decide to sign up as a new VMD client, you will be entered into a drawing for various prizes—including the grand prize of 1 of 2 new websites.

(There will be some fine print, but keep your eyes open for those details if you don’t want to miss out on your chance to win!)

***END OF SPOILERS***

As we were saying, VMD Services was hard at work in the time leading up to Summit.

Naturally, part of that work also went to making travel plans—thank you, Jessica and Kelsey!—which were then implemented when the team flew into DC on September 12th.

The actual conference itself didn’t start until Friday the 14th, so Thursday was a designated day for seeing sights—and you’re probably quite aware of how much there is to see in our nation’s capital.

Our Summit team spent the day visiting the respective monuments and memorials that make up the National Mall (specifically—the Washington Monument, World War II Memorial, Reflection Pool, Lincoln Memorial, and Korean War Memorial), and then paying their respects at the Arlington National Cemetery.

Given that our office is in Michigan, the weather was definitely warmer and more humid than we’re used to up here—but it didn’t detract from how powerful and profound the experience was for the team.

And it’s a good thing VMD Leadership had arranged for the Thursday excursion, because it was “game time” starting on Friday morning!

The opening keynote speech—delivered by Dr. Peter Wishnie—wouldn’t happen until 6:00 Friday night, but the morning and afternoon were packed full of meetings and hard work putting together the final preparation for the huge event.

(Plus, an emergency run to replace the television for our looping video—because we found the one we had ordered in advance was broken when we took it out of the box to set up at our table.)

When 6 PM hit, though, our team was excited and ready to go!

Dr. Wishnie’s speech got Summit 2018 off to an incredible start as he passionately talked about why there is no need to fear failure, and how sometimes the biggest risk is a matter of not taking risk.

After Dr. Wishnie concluded, the Summit team split up to spend time with a couple of our current VMD clients over dinner and drinks. One group hung back and ate at the hotel’s restaurant, while the other did a little exploration and found the Crystal City Sports Pub.

The next day, Rem Jackson (Top Practices’ CEO) delivered his own keynote address—“The Difference.” In his presentation, Rem pulled back the curtains a bit to share his story. This was an illuminating look at why he is so passionate about helping others and how he came to start the nation’s premier marketing company.

Quite possibly a Summit first, Rem was interrupted in the middle by flashing lights and a loud, siren noise.

At first, more than a couple people thought this was a planned part of the presentation, but then everyone came to realize it was actually the hotel’s fire alarm.

Fortunately, there wasn’t an actual fire—this would be a totally different kind of blog post had that been the case—and we were back in the hotel and conference room after about twenty minutes or so.

Once everyone was back in their seats, Rem wrapped up his presentation prior to a planned break. During this time, our Summit team was able to network a bit and meet some new acquaintances as doctors, practice managers, and other staff members came up to our table to learn more about VMD Services and what we have to offer.

Following the break, Rem took the stage again and was joined by Tom Foster. The two shared their thoughts on the tried-and-true marketing practices podiatrists need to use.

At the conclusion of that presentation, everyone took a break for lunch. Some of our team used this opportunity to connect with existing clients, and others were able to enjoy spending time to meet some (at the time) potential clients who were interested in learning about our marketing agency.

Later that afternoon, VMD Services’s own Lori Hibma and Tyler Cady took the stage with Rem to discuss
exciting innovations and emerging trends in the field of marketing. This included providing a bit of a “sneak peek”
for Sunday’s “Advanced Marketing Workshop” being led by the VMD team.

How much do you know about the VMD Services and Top Practices partnership?

While onstage, Lori and Tyler shared thoughts and observations about the importance of incorporating videos in your marketing efforts, changes—both current and upcoming—in the SEO landscape, and how Facebook and Google are creating more of a “pay to play” situation for companies who know how essential it is to be found easily on their platforms.

(Yes, all of those issues affect you and your practice!)

Later that afternoon, VMD Services’s own Lori Hibma and Tyler Cady took the stage with Rem to discuss
exciting innovations and emerging trends in the field of marketing. This included providing a bit of a “sneak peek”
for Sunday’s “Advanced Marketing Workshop” being led by the VMD team.

How much do you know about the VMD Services and Top Practices partnership?

While onstage, Lori and Tyler shared thoughts and observations about the importance of incorporating videos in your marketing efforts, changes—both current and upcoming—in the SEO landscape, and how Facebook and Google are creating more of a “pay to play” situation for companies who know how essential it is to be found easily on their platforms.

(Yes, all of those issues affect you and your practice!)

Following Lori, Tyler, and Rem’s presentation, Top Practices members participated in roundtable discussions—where doctors could learn from both the successes and failures of their peers.

One of the fellow sponsors for the event—DPM Practice Solutions—sponsored the night’s networking party. VMD decided to follow their lead and host a pizza party in the lounge on the top floor, which had a very cool view of the Potomac River.

Now, it’s hard to pinpoint a single highlight from a weekend so full of memorable experiences, but Sunday’s “The Advanced Marketing Workshop” might fit the bill.

VMD was excited to follow up on Lori and Tyler’s Saturday presentation with a workshop where we could dig deeper into the subjects they had talked about, and share thoughts and tips on how you can use them to better market your practice.

Sure, it was an honor to be asked to present in front of everyone in the main auditorium—but it was even better to facilitate discussion and work with everyone who chose to attend our workshop!

Of course, even better than that was this:

Coming back home after a long, exhausting weekend!

Fortunately, all travel was successful and everyone on the VMD Summit Team returned safely back to our homes in Michigan.

If you were at Summit and we had a chance to connect, it was great seeing you there! If you weren’t, though, you might want to give some thought to attending in 2019. You can seriously learn so much for how to market and manage your practice.

(And if you do, please don’t hesitate to come up and say hi!)

Following Lori, Tyler, and Rem’s presentation, Top Practices members participated in roundtable discussions—where doctors could learn from both the successes and failures of their peers.

One of the fellow sponsors for the event—DPM Practice Solutions—sponsored the night’s networking party. VMD decided to follow their lead and host a pizza party in the lounge on the top floor, which had a very cool view of the Potomac River.

Now, it’s hard to pinpoint a single highlight from a weekend so full of memorable experiences, but Sunday’s “The Advanced Marketing Workshop” might fit the bill.

VMD was excited to follow up on Lori and Tyler’s Saturday presentation with a workshop where we could dig deeper into the subjects they had talked about, and share thoughts and tips on how you can use them to better market your practice.

Sure, it was an honor to be asked to present in front of everyone in the main auditorium—but it was even better to facilitate discussion and work with everyone who chose to attend our workshop!

Of course, even better than that was this:

Coming back home after a long, exhausting weekend!

Fortunately, all travel was successful and everyone on the VMD Summit Team returned safely back to our homes in Michigan.

If you were at Summit and we had a chance to connect, it was great seeing you there! If you weren’t, though, you might want to give some thought to attending in 2019. You can seriously learn so much for how to market and manage your practice.

(And if you do, please don’t hesitate to come up and say hi!)

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