Ontraport and VMD Services: A Powerful 1-2 Punch
Podiatrists who trust VMD Services with their marketing know this:
We work hard and use our talent and experience so you see results—more calls to your office, more patients in the waiting room, etc.
One of the advantages you receive by having VMD Services handle your own online marketing is our
relationship with Ontraport—and this usually leads to the following question:
What is Ontraport?
But Ontraport does even more than just produce remarkably advanced software!
(No, we don’t own stock in the company.)
As you’ll see shortly, the company provides training and certification, and channels for ongoing education (through their Modern Ontrapreneur magazine and podcast, and their blog).
The company was founded back in 2006 when Landon Ray—who was actually running a different business at the time—started encountering a range of problems virtually all entrepreneurs face. He couldn’t believe a slick, easy solution already existed, so Ray decided to create his own.
Ray used personal experience and a significant amount of research to develop his small business automation platform and make it as user-friendly as possible.
Ontraport lives by their stated mission:
“TO SUPPORT ENTREPRENEURS IN DELIVERING THEIR VALUE TO THE WORLD BY REMOVING THE BURDEN OF TECHNOLOGY”
Now, when it comes to “delivering value to the world,” we’re inclined to think those in the medical profession—such as podiatrists like you—are doing exactly that.
(So do your patients when you take away their foot pain!)
If this software automaton company sounds too good to be true, don’t just take our word for it:
Marketing Automation Insider considers Ontraport to be “one of the
“a really powerful email marketing platform that’s packed with features.”
and says they impress both as a CRM and as a company, too.
Ontraport and Your Email Marketing
It’s a mistake to ignore email as a marketing tool in this day and age. After all, it’s harder than ever to stay “top of mind” for your patients—there’s just too many distractions!
Well, you can break through all the noise and stand out with effective email campaigns.
Here’s the thing though:
Email isn’t just about marketing your podiatric services.
Sure, it’s partly about that, but it’s also a way to develop and strengthen relationships with your patients. This is important because patients who feel connected and engaged are more likely to not only return for your services (the next time they need them), but also to recommend your practice to friends and family members.
As a starting point, the software is able to contain and manage a detailed contacts database—which is an important feature when you need to segment lists and send messages to specific demographics.
Being able to reach highly-targeted audiences allows you to provide optimal value.
At the same time, you can trust that your emails are making it to patient inboxes, courtesy of industry-topping deliverability rates.
If Ontraport does so much, what do I need VMD Services for?
You’re certainly welcome to use just Ontraport if you want, but you’ll miss out on the comprehensive marketing services we offer—on top of providing you with the benefits you’d receive from having your own Ontraport account.
Plus, you know, those emails aren’t going to create themselves.
Oh, and we’ll strategically connect your emails to blog posts, webpages, campaigns, and other essential elements of your complete marketing plan.
If you’d like to learn more about Ontraport—and, in some ways, we’ve only scratched the surface here—please feel free to contact your VMD Services team by calling (833) 823-3335.
Prefer to contact us online? No problem! Just use the online form and we’ll get back to you at the earliest possible opportunity.