APMA The National:

We Came. We Saw. We Gave Out Amazing Prizes!

On July 11-14, the American Podiatric Medical Association held their annual scientific meeting (The National)—and VMD Services was excited to be there.

And why was the nation’s leading podiatry marketing agency so excited about this?

Because it was our first time attending The National!

We’ve attended podiatry industry events before—and will continue to (so keep an eye out for us at events like Top Practices’ Summit and the AAPPM conferences)—which means we had a general idea as to what could be expected…

But all our experience still didn’t prepare our team for just how awesome Salt Lake City was going to be!

On July 11-14, the American Podiatric Medical Association held their annual scientific meeting (The National)—and VMD Services was excited to be there.

And why was the nation’s leading podiatry marketing agency so excited about this?

Because it was our first time attending The National!

We’ve attended podiatry industry events before—and will continue to (so keep an eye out for us at events like Top Practices’ Summit and the AAPPM conferences)—which means we had a general idea as to what could be expected…

But all our experience still didn’t prepare our team for just how awesome Salt Lake City was going to be!

Podiatry’s Must-Attend Event

The numbers of both people and things to do at the conference were astounding:

The National was attended by so many podiatric physicians, assistants, and professionals who came to learn, network, and strengthen the podiatric community. And there was a wide range of educational opportunities for the doctors and staff members, with subjects ranging from surgery to pain management, wound care to biomechanics, imaging to coding, and everything in between.

(In fact, attendees who took advantage of all opportunities could have earned up to 28 continuing education credits!)

Essentially, every area within the entire spectrum of foot and ankle care was covered during The National, even including elements related to promoting and marketing a podiatry practice—which you hopefully know is absolutely essential for your success.

Now that we’re back at home, we wanted to take a moment and share a bit of this experience with you.

 

  • If you were there, this post might bring up some memories from an outstanding weekend.
  • If you sat this one out, maybe you’ll be inspired to attend next year’s conference in Boston!

An Opening Worthy of a Rock Star

Perhaps you were there for the powerful opening address delivered by Barry L. Scurran, DPM. If not, you missed out on a remarkable story about how Dr. Scurran’s career path was so close to taking a completely different trajectory—one that could have taken him to rock ‘n roll stardom.

Undoubtedly, being a rock star would have been cool, but Dr. Scurran has no regrets. After all, he instead entered a medical field that has allowed him to positively affect so many lives in a very personal way—and that’s even cooler than rocking on stage in front of thousands of fans.

No matter if you were there or not, Dr. Scurran’s core message of the paths and journeys we take is one that probably resonates with you. And it’s worth keeping in mind how we make choices all the time, without knowing where exactly they will lead us or what kind of impact they will ultimately have.

When you think about the path you’re on, what does your future look like? Is your journey leading you to a successful, thriving practice?

If not—or if the journey isn’t as clearly defined as you’d like—it might be time to take a step back and get strategic, especially for your podiatry marketing!

Grab your copy of this free guide to make sure your marketing strategy is on track for success!

Want to know your practice is being marketed in the right way? Then you should consider contacting VMD Services. We’ve been able to help hundreds of podiatrists—and we can do the same for you.

The Exhibit Hall

Right after Dr. Barry Scurran kicked off the conference at large with his amazing story, the exhibit hall’s grand opening commenced.

Naturally, this was a particularly exciting moment for your humble VMD Services team!

Event attendees found us at booth #926—and some of the many who stopped by won big in our raffles, including:

  • Wendy Winckelbach, DPM (Website)
  • Anne Shaffet (Apple iPad)
  • Sean Nagle (Apple AirPods)
  • Braden Jenkins, DPM (Bluetooth Speaker Set)
  • Stephanie Hook, DPM (Rechargeable Power Pack)

CONGRATULATIONS TO ALL THE WINNERS!

Of course, everyone wins when they connect with VMD Services…

Even those who didn’t walk away with any of those prizes were still able to chat with marketing leaders, see how their podiatry marketing is (or isn’t) working, and have their questions answered.

And if you happen to be one of those who did stop by and see us, please feel free to reach out if there’s any other questions we can answer for you or you’re interested in taking your marketing to the next level!

Podiatry Management Hall of Fame Luncheon

On the conference’s third day, there was a very special event:

The Podiatry Management Hall of Fame Luncheon.

Podiatry Management is the nation’s leading practice management and business magazine for podiatrists, with a subscription base of 18,000 doctors and practices. And, in addition to the articles and features they produce, one of the ways they contribute to the field of podiatry is by recognizing professionals in their hall of fame.

As you probably would expect—even if you weren’t familiar with the periodical—they have inducted plenty of podiatrists into the hall throughout the years.

What people don’t always realize, however, is that non-podiatrists who have contributed to the field of podiatry can also become enshrined.

This year provided a truly worthy example of that:

As you might have heard, the 2019 class included Top Practices’ CEO and founder Rem Jackson.

All of Rem’s hard work in coaching podiatrists throughout our nation (and beyond) has now been formally recognized and celebrated in this prestigious institution.

Something that might even make it more meaningful to Rem and his peers is that this distinction isn’t one that is chosen by a committee. Rather, it comes from votes by American podiatrists in Podiatry Management’s annual survey—and that means everyone attaining this honor has a rock-solid reputation as being an industry leader.

The National and Marketing Your Practice

Beyond taking the opportunity to stop by our booth and finding out how you can improve your podiatry marketing from our experts, there were a couple of other great takeaways from The National.

For example, the APMA Meetings app.

Okay, so what does this app have to do with marketing a podiatry practice? More than you’d think!

Why would the APMA have a useful app that allows attendees to search and filter educational sessions, access floor plans, and instantly access APMA eAdvocacy? Because everyone (and their grandmother) uses smartphones for pretty much everything nowadays.

And “pretty much everything” includes searching for medical specialists—such as, let’s say, podiatrists!

See, if you aren’t being found on mobile search, you are missing out on so much business. That is a straight-up fact, one that’s becoming even more important with Google placing such a heavy emphasis on how websites perform on mobile devices.

That’s one of the reasons we ensure that every website we build performs amazingly on all devices (mobile, tablet, laptop, PC).

Going back to the APMA Meetings app, there’s another element that’s so important in modern marketing:

Social media conversations.

We live in a social media-dominated world, so your practice needs to be on platforms like Facebook, Twitter, and Instagram—and advertising on them as well. Doing so helps you stay connected with existing patients, while at the same time allowing you to reach new ones.

Even better, social media is a great way to establish and control your practice’s branding. A lot of podiatrists look past this, which means minding your brand can give you a clear advantage over your competition.

(Not content to just “walk the walk” and leave you in the dark, APMA also held social media forums on a couple of days to highlight just how important this is for your practice!)

Podiatry Marketing Done the Way It Should Be—Laser-Focused on Providing You Results

Didn’t attend this year? No worries! One of the great things about the field of podiatry is that there are a variety of events you can attend throughout the year for professional development.

If you’re truly invested in your practice and want to make sure you hit your goals, you might want to attend Top Practices’ Summit, AAPPM’s fall or spring conferences, or start making plans for next year’s The National (which will be held in Boston).

Of course, attending industry events is only one step you need to take if you want a successful practice.

Don’t make the mistake of looking past the importance of diligent marketing—and especially the kind that will get you found online.

Instead, connect with VMD Services. Our team is here for you, so call us today at (833) 823-3335 and let us be your marketing powerhouse!

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